About Crystallized Couture
Crystallized Couture makes custom rhinestone, glitter, sequin and embroidered apparel for cheer programs, dance studios, gymnastics teams, skating clubs, drill teams, color guards and the supporters who cheer them on. Since 2010, we’ve outfitted teams across the country with jackets, warm-ups, uniforms, jerseys and practice wear designed around each program’s colors and logo.
Our Story
Crystallized Couture started in 2010 making custom rhinestone apparel. At the end of 2012, we invested in rhinestone placement equipment and design software, which let us turn any team’s logo into a precise stone layout and produce team orders with consistent results from the first piece to the last.
That investment changed the direction of the company. We found that the work we did best, and enjoyed most, was outfitting teams: matching a logo exactly, getting colors right across different garments, and making sure every athlete, coach and parent ends up with a piece that looks the same. Today, teams are the heart of what we do.
Owner of Crystallized Couture, Nicolette Fuchs
How Our Team Works
Every order is handled by our in-house team. Our designers build each rhinestone, glitter and sequin layout around your logo and colors, and every piece is decorated to order.
Nicolette, the owner, is part of every order. She leads customer service, works with our designers on the direction of each design, and personally oversees quality control before orders ship. That’s a level of involvement you rarely get from a decorating company, and it’s a big reason customers come back season after season.
Why Teams Choose Us Over the Big Companies
The large national cheer and dance companies can decorate team apparel, but ordering through them usually means layers of sales reps and customer service departments between you and the people making your order.
With Crystallized Couture, you work with a team that knows your order, led by an owner who stays involved from the first conversation through final inspection. And because we don’t carry big-company overhead, our pricing on comparable custom-decorated apparel is typically well below theirs.
Customers notice the difference. Rena Dabandons wrote that “Nicolette’s customer service made the experience fun and stress free,” and Kayla Turner said Nicolette “emails back quick, answers everything thoroughly, and is great with making changes.”
Working With Us on Your Order
Every item is made to order, so the process starts with a conversation about your team. You send your logo, colors and the garments you have in mind. Our design team creates a mockup showing stone colors, logo placement and lettering, and nothing goes into production until you approve it. Names and nicknames can go on each piece.
Before an order is finalized, sample sizes can be shipped so athletes can try them on. Sizing mistakes after production aren’t covered, so we always recommend samples. If stones come off after delivery, send the item back and we’ll repair it free, as explained in our return policy.
For larger programs, we can set up a team store with your approved designs so each family orders and pays on its own. Dozens of studios, gyms and schools already use one.
See Our Work
The Our Work page lists real projects for studios, gyms, schools and color guards, and the reviews page shares what customers have said in their own words.
Questions About Crystallized Couture
Where are you based?
We’re based in the Kansas City area and work with teams all over the United States. Every order ships nationwide.
Who will I be working with?
Our customer service and design team, with Nicolette, the owner, involved in every order. Call 816-918-3436 or email nicolette@crystallizedcouture.com.
Do you work with individuals, or only teams?
Teams and their supporters are our focus, including parents ordering matching gear through a team store. If you’re looking for a single rhinestone accessory with no team behind it, another shop will likely be a better fit.
How long have you been in business?
Since 2010. We’ve been decorating team apparel with dedicated rhinestone placement equipment since the end of 2012.